Officer's choice is world's top selling whiskey brand: Report
16 Jul 2012
UB group's McDowell's has been displaced by Allied Blenders & Distillers' (ABD) Officer's Choice as the world's largest selling whisky brand, according to a report.
A July report from the globally renowned trade magazine International Wine & Spirits Research (IWSR), said, the brand, from the house of Kishore Chhabria-led Allied Blenders & Distillers (ABD) is the world's largest selling whisky with volumes of 17.10 million cases in 2011. McDowell is now down to the No 3 slot selling 16.39 million cases in 2011.
Diageo's Johnnie Walker comes in the second spot with 16.68 million cases.
''Yes, our Officer's Choice is the world's largest selling whiskey brand today, according to the latest IWSR data. Considering our short history, this is a feat and going forward, we hope to maintain our lead,'' ABD vice-chairman and chief executive Deepak Roy told PTI in Mumbai.
Officer's Choice has also become the world's eighth- largest spirits brand, closely following the renowned Bacardi Rum from Bacardi-Martini, Roy said quoting the IWSR numbers.
The number one in spirits is the Jinro brand from the Korean beer major Hite Brewery, which sold 64.59 million cases in 2011. It is known as Shochu / Soju in Korea.