Oxigen and Kwality Wall's in innovative promotional deal

New Delhi: Business technology service provider Oxigen Services India Pvt Ltd, has tied-up with Hindustan Unilever's frozen foods brand Kwality Walls to launch an  innovative consumer programme,  with prizes on offer as the summer promotion this year. The "Scratch & Win" promotion entitles consumers to win prizes on buying Kwality Wall's Cornetto.

The scratch card on the Cornetto cone's lid enables the consumer to earn reward points starting fromxiCash, the mobile solution service of  Oxigen. The reward points start from Rs10 and varies to a variety of gifts and  bouquet of services for mobile phones, which include instant access to talk time and other VAS services to the Cornetto consumer, by simply sending a SMS to a dedicated code.

Oxigen will aim to increase visibility and promotion of OxiCash through this innovative marketing campaign, which promising immediate returns on purchase of every ice cream cone.

Catering to the lifestyle quotient of the young, Oxigen envisages a delightful digital ''snacking culture on mobile phones'' with a guarantee to win instant prizes. To use the OxiCash service offered by Oxigen, the subscriber needs to download an application on a GSM, GPRS-enabled handset, quickly and easily. The procedure involves both SMS and WAP medium to top-up the OxiCash wallet and transform one's mobile phone into a gateway to unlimited fun!

Oxigen Services provides a range of services to other business service providers such as mobile  service recharge, subscriptions, electronic billing and payments for all leading telecom operators, internet service providers, direct-to-home TV (Dish TV and Tata Sky), prepaid radio (Worldspace), prepaid value-added services (MobiBuzz), railways and airline ticketing (Air Deccan's MFly) on a single platform.

The company has also lined up a variety of other businesses in the pipeline, including utility bill payment services, insurance, travel, cnema, gaming, applications and video content, which will be launched shortly on its web and mobile solution, OxiCash, the Virtual Wallet.

Launched in 1995, Kwality Wall's produces ice-creams and frozen desserts for India and a few of its neighbouring countries. Part of Hindustan Unilever Limited, the company is known for its popular brands such as Cornetto, Feast, Moo, Selection, Viennetta and  Paddlepop.