Palmolive launches new shower gel variant
11 Aug 2004
Enriched with a blend of orchid extract and pure essential oils of jasmine and rose, the new shower gel has specially been formulated with exotic floral aromas while softening the skin.
Announcing the launch, a Colgate spokesperson said, "Given today''s fast paced lifestyles, women are looking for quick and easy ways to pamper themselves and unwind after a hectic day. Palmolive Aroma Sensual is an easy-to-use shower gel with an exotic aromatic fragrance and a luxuriant rich lather."
She added, "The Palmolive brand is targeted at modern consumers looking For innovation and value added benefits. The shower gel category is an Emerging category wherein consumers are seeking a new sensorial bathing Experience that bar soaps are unable to provide. Palmolive Aroma Shower Gels have been instrumental in driving category growth. Last year, we launched two shower gel variants and are now extending the range with the ''Sensual'' variant." . Colgate-Palmolive (India) Limited is India''s leading provider of oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder and toothbrushes under the ''Colgate'' brand, as well as a specialised range of dental therapies under the banner of Colgate Oral Pharmaceuticals.
The Company also provides a range of personal care products under the ''Palmolive'' brand name. Colgate has been ranked the No.1 brand by The Economic Times'' Brand Equity''s in its Most Trusted Brand Survey 2003 and India''s No. 1 brand across all categories for eight out of nine years (1992-2001) by the A&M- ODE annual survey, India''s Top Brands.