Parle launches My Green Planet movement
13 Oct 2009
Parle Products has launched ''Parle, My Green Planet'' a movement that will work across levels – from school students to environmentalists to media professionals and through them educate and empower everyone about the cause of environment conservation. Through My Green Planet, Parle would be contributing in its own way by taking up various initiatives like planting more trees around India, conserving water, power and recycling waste et al
To kick-start the initiative, Parle plans to launch a holistic campaign aimed at reaching out to 5,000 schools across 70+ towns and cities in the country with the aim of reducing wastage of plastic, increasing environmental awareness and conserving the ecosystem rather than just complaining about it. Titled the School Giving Program, it is the first in a series of similar environmentally aware campaigns that are planned to be undertaken under the Parle My Green Planet banner.
The School Giving Programme – a plantation drive to go green – will focus on collection of wrappers off the streets across the identified 70+ towns.
The programme aims at generating awareness amongst children about the need to be responsible towards their environment and how can they contribute towards the same.
To encourage this Parle Products has instituted certain awards that will be given out at the end of the exercise. The class to collect maximum wrappers will get the 'Green Class of the school' and the school to collect maximum wrappers will get the title 'Green School of the City'.
This initiative also coincides with the Joy of Giving week, India's biggest social Giving programme, initiated by the Give India Foundation.
Parle ays it iniatiated the School Giving Programme to build awareness of the potential disasters society stands to face if the environment is not nurtured and protected.
The company has a presence across the country, with their products being used in households across the country, and with such an extensive network, Parle can be truly termed a trusted brand. It is in keeping with the responsibility brought on by such recognition that Parle has taken this initiative to reach out to their customers and raise awareness about environmental protection.