Pepsi to market its own brand of phones in China
13 Oct 2015
In what marks an almost quantum leap from soft drinks to telecommunication drevices, PepsiCo Inc said on Monday it is working with a licensing partner to market a line of mobile phones and accessories in China in the next few months.
The food and beverage company however clarified that it has no plans to get into the mobile phone manufacturing business.
"Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories," a PepsiCo spokeswoman said.
The spokeswoman did not name the licensing partner or give any further details about the phone.
Technology website Mobipicker was the first to report on 11 October that PepsiCo would release a smartphone, called Pepsi P1, with "decent but not high-end specs" on 20 October.
PepsiCo already has many licensees across a number of categories.
Last year, it tied up with companies such as Danish luxury stereo and TV maker Bang & Olufsen and Italian shoemaker Del Toro for a range of products for its soccer campaign.