Pinnacle Saporiti to supply sofa sets to Italian hotel.

Pinnacle Industries Ltd, which is into the manufacture of upholstered furniture, will be supplying 500 sofa sets to HotelSheraton, Rome. The $100,000 order, originally bagged by its Italian joint venture partner, the $ 40 million Saporiti Italia, will be executed at Indore, where Pinnacle Saporiti, the joint venture between the two companies, has its manufacturing facility. For Saporiti Italia, the Indian tie-up is the first overseas business tie-up in its five decades of existence.

According to Mr. Raffaele Saporiti, managing director, Saporiti Italia, with the labour cost advantages, the company has stopped production of some models back home, in Italy, and will be sourcing the same from its Indian joint venture.

While in India, the upholstered furniture will be sold under thePinnacle Saporiti brand, overseas sales will be made under the Italian brand name. The current product range introduced for the domestic market includes sofa sets, sofa cum beds, easy chairs and beds.

"The sofa sets are made of specially treated non-deformable steel structures, injected with imported polyurethane and special coverings," says Mr Mehta. Pinnacle Industries is in the process of establishing a nation-wide dealer network.