Raymond’s, RIL team up to launch ecofriendly range of textiles
09 Apr 2019
Raymond Group, India’s leading fashion and textile manufacturer and retailer, has unveiled the eco-friendly Ecovera – a range of fabrics manufactured by using `R|Elan’, the latest technology from Reliance Industries Ltd (RIL).
“The Ecovera range will soon hit 1,500 stores across 700 cities. It is made from R|Elan GreenGold, the greenest fibre in the world. R|Elan GreenGold is made by recycling post-consumer waste PET bottles, using bio-fuels and energy-efficient processes,” the two companies stated in joint release.
Raymond’s Ecovera, which makes use of RIL’s R|Elan, will help redeem almost 1 million PET bottles from landfills, which, RIL said, is a testimony to both RIL and Raymond’s commitment to saving the Earth.
“We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre. The use of R|Elan GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly,” Sudhanshu Pokhriyal, president, textiles, Raymond Ltd, said.
Raymond is one of the largest vertically and horizontally integrated manufacturers of worsted suiting fabrics in the world. It commands a dominant market share of over 60 per cent in the worsted suiting fabrics space in India.
R/Elan that draws from Reliance’s extensive R&D and vast expertise in fibres, is a portfolio of innovative fabrics.
“R/Elan GreenGold, part of Reliance Industry’s R/Elan textile fibre portfolio, is a new-age technology with globally supreme eco-credentials and specially engineered to fulfil consumer requirement for sustainable fashion,” RIL said, adding. “GreenGold is one of the eco-friendliest raw materials for the fashion industry and is supporting major brands achieve their environmental commitments.”
“We are proud to be associated with Raymond. It provides us with an opportunity to do our bit for the environment. R|Elan GreenGold enables and equips Raymond to create an innovative and fashionable fabric with an added dose of sustainability,” Gunjan Sharma, CMO – Polyester Business, RIL, stated.
R|Elan products will provide consumers next generation fabrics that are in line with the latest fashion trends while also fulfilling their lifestyle needs, it added.
Raymond is India’s largest integrated worsted suiting manufacturer that offers end-to-end solutions for fabrics and garmenting. Over the years, Raymond has been synonymous with quality, innovation and market leadership. It has some of the leading brands within its portfolio – Raymond Ready to Wear, Park Avenue, ColorPlus, Parx, Raymond Made to Measure amongst others. Raymond has one of the largest exclusive retail networks in the country with over 1,000 stores across 400 towns.
As a part of the diversified group, it also has business interests in men’s accessories, personal grooming and toiletries, prophylactics, engineering and auto components across national and international markets.