RCom launches 300 MB data plan across all networks
23 Nov 2016
Anil Ambani's Reliance Communication on Tuesday launched a new plan, '149 Unlimited', offering customers unlimited talk-time, including STD calls, to any phone on any telecom network across the country. The new tariff plan levies Rs149 per month.
Rcom said that the plan is set to change the dynamics of mobile recharge plans in India, as customers move away from the traditional 'revenue per minute' tariff model to a service subscription model based on ARPU.
The '149 Unlimited' Plan, available across the 2G, 3G and 4G technology platforms, is targeted at incentivising 2G, 3G and 4G handset-owners across India to move to the RCom network.
There are still hundreds of millions of older 2G handset-owners in India, and Rcom is positioning the plan to migrate these customers to its network, along with 300 MB of data usage. And with Rcom's high-speed add-on data plans, '149 Unlimited' will also appeal to data-heavy 3G-4G customers, who will benefit from unlimited calling talk-time.
''Our new pioneering yet simple Unlimited Plan has the potential to trigger a paradigm shift in the way Indians recharge their mobile phones, creating a significant shift in the telecom market-as it moves away from the 'Unit Rate' charging regime to a 'Single Recharge and Unlimited Usage' regime,'' said Gurdeep Singh, Co-CEO, Reliance Communications and CEO of RCOM's Consumer Business, said:
''It enables customers with any kind of handset to have unlimited calling time across the country, in addition to data access on all 2G, 3G and 4G handsets. Our Unlimited Plan will see millions of Indians benefit, and help Rcom ramp up its customer base and engage with higher-value customers and greater ARPUs,'' he added.
Since outgoing voice calls are unlimited and free with the new plan along with 300 MB data, all customers need to recharge their accounts for is additional data requirement, if any.
The additional data plans are available across 2G, 3G and 4G, with customers getting data access depending on their handset-type. These offers provide customers with several options that meet individual requirements and are set to change the way Indians recharge their mobile phones.