Rediffusion Y&R restructures senior management

Rediffusion Y&R has announced a restructuring of its senior management.

Amitesh Rao, national business head, Airtel business, will now be chief operating officer, Sri Lanka, while Ajay Naqvi has been appointed national business head, Airtel business.

Amitava Sinha, executive vice-president, Rediffusion Y&R Kolkata, has stepped up as group executive vice-president, eastern region, and will head all the group's operations in the eastern market. These include Rediffusion Y&R, OAP - Touchpoint, TME, Wunderman, Rediffusion Y&R PR and Showdiff.

Sinha will report to Mahesh Chauhan, group chief executive officer, Rediffusion Y&R.

Shivaji Dasgupta, business head, Rediffusion Y&R Kolkata, will take over as branch head and will look after the Kolkata branch.

Arvind Mohan, chief strategy officer, will now step into the newly created position of group chief strategy officer. He will head strategy for all the group companies. Mohan was recently inducted into the Global Planning Board of the Young & Rubicam (Y&R) network. He will report to Chauhan as well.