Reliance Broadcast becomes single window to ADAG customers for advertisers
30 Aug 2010
According to Reliance Broadcast Network Ltd, it has now become the single window for advertisers to reach customers of the Anil Ambani Group who use various media services such as Big Cinema and Big FM.
In a filing with the Bombay Stock Exchange, the ADAG firm said, ''Reliance Broadcast Network Ltd becomes one window of the world of ADAG firm's over 200 million consumers.''
With the move Reliance Broadcast Network possibly gains the country's largest and widest footprint in the media to develop and market through a single point, the filing added.
According to Reliance Broadcast Network CEO, Tarun Katial, the company's incomparable reach and multiple relevant touch points promise to attract advertisers and media houses who stand to gain considerably from the firm's humongous network all at one single touch point.
According to analysts, Reliance Broadcast Network's operational 200 plus strong, trained, integrated media and sales team – Big Connect servicing over 1,000 clients each month through 52 offices across the country, is placed to maximise the opportunity and create value for advertisers and brand owners alike as its customer centric product built consumer engagement.
Among ADAG's media assets are Delhi Airport Metro Express, Mumbai Metro One, Worli Sea Link, Reliance Mobile, BIG Cinema, Reliance World outlets, Zapak Gameplexes, BIG Flix, BIG Street, 92.7 BIG FM and about to be launched English Channels with BIG CBS, Zapak.com and BIG Adda.