Reliance deepens engagement with Athletic Federation of India

Reliance Foundation has been a dedicated partner to AFI over the years and now the partnership is set to deepen the engagement between the two organisations, an RIL release stated.

The partnership aims to discover, nurture and develop Indian athletes from across the country and provide them with world-class facilities, coaching and sports science and medicine support by leveraging the Reliance Foundation ecosystem, including the Odisha Reliance Foundation Athletics High-Performance Centre and Sir HN Reliance Foundation Hospital.

The partnership will have a special focus on girl athletes, with a view to bridging the gender divide and enabling girls to achieve their dreams, RIL stated.

As AFI’s principal partner, the Reliance brand will appear across the national team’s jerseys and training kits at key national, international competitions and training camps.

“We are delighted to expand Reliance Foundation’s partnership with the Athletics Federation of

India. Athletics is one of the most popular disciplines in global sport, and this association aims to accelerate the growth of Indian athletics by providing opportunities and world-class facilities to our young talent, with a special focus on girls,” Nita M Ambani, IOC member, and director, Reliance Industries Ltd, said. 

“With access to the right infrastructure, training, and support, I’m sure we will see many more of our young athletes on victory stands around the world! This partnership is also an important step towards our dream of strengthening the Olympic Movement in India,” she added.

“We are very thankful to Nita Ambani and Reliance Industries, with whom AFI has been working closely over the last few years, for their support as principal partner. We have seen our athletics contingent grow at international events, and with a committed partner in Reliance Industries, we are very sure that, soon, we will see an increase in participation and international success across multiple disciplines,” Adille Sumariwalla, president, Athletics Federation of India, said.

Since 2017, Reliance Foundation has invested in the development of athletics through the Reliance Foundation Youth Sports programme, reaching more than 5,500 educational institutes in 50+ districts across the country.

In 2018, Reliance Foundation set up Odisha Reliance Foundation Athletics HPC, in partnership with the Government of Odisha, from where multiple national and international medallists and national record holders have merged. Recently, Jyothi Yarraji (representing India in CWG 2022) and Amlan Borgohain from the HPC broke long-standing national records.

RF has also been supporting the AFI with sports science and medicine support, with physiotherapists from Reliance Foundation accompanying the Indian contingent to the 2020 Tokyo Olympics.

Reliance Foundation has been working closely with multiple partners, including the AFI, to establish, encourage and enable India’s next champions and enable the ecosystem of Indian sports through improvements in infrastructure, skill development, digital empowerment, and creating sporting heroes. Nita M Ambani has been leading India’s Olympic Movement and has been deeply committed to providing sporting opportunities for the next generation in India. Her role as an IOC member since 2016 has enabled her to bring valuable international exposure to India’s efforts to transform sports and engage with the Olympic Movement, and lead the India delegation that won the bid to host the 140th IOC session 2023 in Mumbai.