Reliance Retail to set up 100 stores by 2011

22 Dec 2008

Reliance Retail plans to set up 100 Reliance Trends outlets by 2010-1.

Besides this expansion, the Mukesh Ambani group company also plans to make a foray into the furniture segment.

Reliance Trends has 10 private labels in various categories such as sportswear, formal wear, kidswear, lingerie and others Reliance Trends, the apparel, luggage and accessories format, will see a mega expansion in two and half years time.

"We are now present in five cities with seven stores and plan to have 100 by 2010-11. Our aim is to be among the top two players in the organised retail market for apparels by that period," Reliance Trends chief executive Arun Sirdeshmukh said.

Reliance Retail, has a furniture chain under the name Reliance Living Furniture and  plans to add another furniture store in Hyderabad by early 2009.

The Delhi store has been set up under the label of 'Reliance Living', where two stores from furnishings and furniture segments would be co-located. The company is also expanding its newly launched Living Furnishings format.

"Our plan is to have five more stores by end of the fiscal in March 2009, including two more in NCR and two in Hyderabad," Reliance Retail category head (Home Fashion & Decor) Eqbal Perwaiz said, adding the company has two such stores now.