Reliance wellness to focus on personalised services

Hyderabad: Looking to corner a substantial chunk of the estimated Rs38,000 crore health and medical products market and the Rs16,000 crore personal and beauty care products market, Reliance Retail, which kicked off its Wellness format at Hyderabad about a week ago, has put in place a plan to start 1,200 such outlets across 51 Indian cities in three years.

The company is looking to secure at least 10 per cent of the this Rs54,000-crore market. However, adopting a slow take off strategy, the retail major intends to go easy during the current year, with about 20 stores that will help its in studying the response, according to Ninu Khanna, president and chief executive officer of Reliance Retail''s wellness and FMCG quadrants.

Reliance Wellness is the fifth retail format from Reliance Retail, the other four being Reliance Fresh, Reliance Digital, Reliance Mart and Reliance Trends. The Wellness format will see a roll out in Bangalore, Mysore and Mumbai over the next month, followed by Delhi, Jaipur and a few other cities in December.

The retail chain will offer pre-emptive, curative and health and beauty solutions, apart from the products that cater to these needs. It will also stock spa products, such as Thalgo and H2O, apart from Arkopharma Nutrition, Neutrogena, and Muscletech Sports Nutrition products, amongst others. It will also sell personal care and beauty products, over the counter (OTC) health foods, and self-help medical and fitness equipment.

Reliance Wellness also plans to provide optical and complimentary eye checkups to customers walking into the store.