S Kumars enters men''s readymade segment

Mumbai: S.Kumars has launched readymade menswear at its exclusive retail outlets — the S Kumars Value Shops. The company has also launched its fourth exclusive retail outlet at Dadar in central Mumbai.

S Kumars shirts collection, available in a range of blends in cotton, premium cotton, textures and dobbies in solids, stripes and checks is available in the Rs345 to Rs595 price range while trousers are available from Rs695 to Rs995.

Speaking at the launch, Mukul Kasliwal, director, S Kumars, said, " S Kumars has been a leader in fabrics for over five decades and it is a natural progression for the company to enter into ready-to-wear market under the same brand name. S Kumars has always offered value to the consumers and we will continue to do that even with our readymade products by offering great products at amazing prices," he added

The company plans to open about 10 to 15 such outlets in Mumbai under the franchisee route and will move on to other cities across the country starting with Delhi by next month.

The company also plans to launch a total solutions wardrobe for men, encompassing T-shirts, casual wear, jeans, innerwear, socks, and accessories.