Sachin Tendulkar made brand ambassador of Toshiba India

Toshiba Corporation has roped in Sachin Tendulkar as its brand ambassador across all product categories.

Tendulkar will feature in advertisements for Toshiba laptops, LCD TV and home appliances.

"Cricket is the most popular sport in India and Sachin's cricketing achievements and constant quest for high performance is in line with Toshiba's `Leading Innovation' tagline, where Toshiba aims to provide products with innovation in high quality, leading-edge technology and stylish design," Kenji Urai, managing director, Toshiba India Private Limited, said.

Toshiba plans to launch an extensive cross-product media campaign featuring Tendulkar with the message of Quality-Technology-Design.

"Toshiba is all about excellence in quality, technology and design. They believe in perfection and innovation, which has also been the guiding force throughout my career. I am extremely happy to be a part of Toshiba family," Sachin Tendulkar, said of his endorsement for Toshiba.