Samsung appoints BMB for global launch music phone

Samsung plans to appoint Beattie McGuinness Bungay (BMB) to launch its Beat Edition range of mobile phones, which allows users to remix music.

Beattie McGuinness Bungay is an Independent advertising and PR agency in London offering campaigns across a broad range of media.

Samsung is looking for television advertisements and press ads across Asia, Europe and The Americas.

Samsung executive vice president and head of its mobile communication division J K Shin believes that the Beat handsets will take music on mobiles to a whole new level of quality for its customers.

Samsung BEAT edition will allow users to create new versions of their favourite tracks by adding sound effects and instruments, catching loops and using a unique touch-screen scratch unit.

Earlier this year BMB handled the global launch of the Samsung Ultra Touch phone.