Samsung launches 5 new mobile phones; Aamir Khan to endorse the brand in India
13 Mar 2008
New Delhi: Samsung Telecommunications India (STI) has announced the launch of five new mobile handset models. The company has also appointed Bollywood star, Aamir Khan as its brand ambassador for Samsung mobile phones in India.
The company has announced a new tagline -"Next is What?" that is being used in all its communication material accompanying the launch of five new sleek and stylish models of mobile phones. The new handset range launched targets consumers across the multimedia (imaging and music), business lifestyle and popular segments.
"With Aamir Khan as our brand ambassador, our strong, differentiated product line-up and our enhanced distribution reach, I am confident that we should be in a position to double our market share in India this year," Samsung South West Asia headquarters president and CEO H B Lee said in a statement.
In addition to the two existing distributors in India, Samsung has added two more distributors for sales in the Western and Eastern part in a bid to strengthened its network in the country.