SAS launches breakthrough solution for marketing automation

Mumbai: SAS has announced the availability of SAS Marketing Automation 4, the first customer intelligence software solution based on the SAS 9 intelligence platform. This software solution allows marketing professionals to considerably reduce their time spent on implementing campaigns, thus freeing them to focus on securing new customers and increasing revenue.

Company sources say that SAS spent two years talking to hundreds of customers, prospects and industry analysts around the world to collect business requirements and understand best practices to design a new, intuitive graphical user interface. In 2003, SAS spent $250 million on research and development to support the re-engineering of the solution''s infrastructure.

According to Bob Blumstein, director of research for CRM analytics and marketing applications at IDC research, "With enhancements that include marketer-friendly campaign development and analytics, SAS Marketing Automation 4 provides organisations with a strong, well-rounded solution that marketing professionals can leverage to maximise value and return from their efforts."