SBI Life launches SMS-based customer care initiative

SBI Life Insurance today introduced its SMS-based initiative, 'SMS Solve' to effectively address the grievances of customers.

The service, rolled out nationally, was inaugurated by J Hari Narayan, IRDA chairman at a function in Hyderabad.

''The introduction of this initiative is a reflection of our commitment towards constantly enhancing our customer service capabilities so as to provide our customers constant reassurance and convenience,'' said M N Rao, MD and CEO of SBI Life Insurance.   

Customers can register their grievances about SBI Life's services by sending a SMS 'SOLVE' to 56161.

The message along with customers' mobile number, date and time of message is automatically registered at the central server of SBI Life's central processing centre, which are then handled by trained customer care executives from the V care cell.        

Customers will also get a follow up call after serving of their problem and sent a message intimating the closure of the request, the company said in a statement.