Shah Rukh Khan to promote Jet Airways

King Khan will now promote Jet Airways on television. The campaign, produced by Red Chillies Entertainment, has got its creative inputs from M&C Saatchi and has been directed by filmmaker, Shekhar Kapur. The advertisement was shot in Mumbai and London.

Jet has rolled out three ads, each of which addresses an economy class flier, a premium class flier and a first class flier, respectively. Out of the three commercials, the economy class one will not be released in India, as it is targeted at the international audience.

Only one ad has been released in India, for first class flyers. The advertisement has Shah Rukh Khan enjoying a nap on a cozy flat bed. He then gets up to find his personal wardrobe in from of him. He puts on a coat and heads off for a private dinner in a personal cabin. A female voiceover informs the viewer that these are the services offered to first class fliers by Jet Airways.

Similarly, the other two campaigns, has Shah Rukh enjoying facilities offered in the respective classes.

The campaign will not use any other media, such as print or radio. The new campaign is specifically designed to promote the Boeing 777 that has 180 degree lie-flat beds in premier class and adjustable headrest and footrest in economy class.

The campaign will be aired on news and special interest channels, such as Travel & Living, in the domestic as well as the international markets, as Jet aims to target business clients. The campaign will run in international markets, such as the Far East, West Asia and the USA.

The Jet Airways account recently shifted to McCann Erickson from M&C Saatchi.