Snapdeal to deliver up to Rs2,000 in cash under new service
23 Dec 2016
E-commerce major Snapdeal on Thursday launched a 'Cash@Home' service in select areas in Bengaluru and Gurgaon, which allows its customers to order cash and get it delivered at their doorstep.
A user can request up to Rs2,000 per booking and pay for the service using ATM cards of any bank on delivery of the cash. The consumers would need to swipe their ATM card on the PoS machines, which Snapdeal's courier partners will carry for all such deliveries.
The customer will be charged Re1 as convenience fee, payable either via Freecharge or through debit card, for using Snapdeal's Cash@Home delivery service.
The new Snapdeal Cash@Home facility is available only to users of the company's app, and is currently available only in Gurugram and Bengaluru.
Using the Cash@Home cash delivery service is quite easy - when you install the Snapdeal app, it will use location data to check if cash is available in your area. According to Snapdeal, if cash if available, you'll get a push notification and an SMS notification, taking you to the order page.
Under the Cash@Home facility, a Snapdeal logistics executive arrives at your house the next day with a PoS machine, and you can swipe your card and get your cash. There is a Rs2,000 per day limit on the booking, and you don't have to order anything else.
According to Snapdeal, the cash home delivery facility is a "goodwill gesture" and the money comes from the cash it receives as CoD.
While the service is of great help to cash-strapped customers struggling to take out cash from ATMs, the new service would also push Snapdeal's App services among users.
Speaking about the service, Rohit Bansal, co-founder of the company said, "The launch of the cash on demand service is intended to further help consumers tide over any cash crunch that they might face in addressing their daily needs."
Surprisingly, bankers also welcomed the move. "We are glad that such a facility is being introduced. It will help bring down the rush at banks," said a ICICI Bank branch manager.