Sony Ericson launches high-end mobile phones Xperia and Vivaz
29 Mar 2010
Handset maker Sony Ericson has launched a new high-end mobile phones priced between Rs25,695 and Rs35,795 in India, and is looking to gain a significant share of the smartphone market with the range.
The handset maker has launched five devices Xperia X10, Xperia X10 mini, Xperia X10 Mini Pro, Vivaz and Vivaz Pro in the Rs10,000 plus segment.
Sony Ericsson corporate vice- president and head of Asia Pacific region Hirokazu Ishizuka said, the new portfolio would take communication entertainment to the next level.
With the launch, Sony Ericsson plans to gain a considerable market share in the high-end mobile market segment currently dominated by Nokia, Blackberry and Apple, he added.
Also, as regards content, Sony Ericsson had partnered with regional and local content and application providers such as MTV India, UTV, Shemaroo, Electronics Art, Indiagames and Disney among others to deliver entertainment content he said.
He said the proliferation of social and digital media was changing the consumer experience with mobile phones. Social media would play an important role in how Sony Ericson interacted with its consumers India, he added.
"We recognise the critical need to maintain consumer touch points and will leverage all digital and social media platforms to engage with consumers," he said.