Sony launches Bravia ‘new for old’ exchange offer

Electronics giant Sony has launched a TV exchange scheme in the UK offering money off on new TVs in part-exchange for an old TV set. The company is offering to discount its Bravia range of television sets by as much as £150 in exchange for ageing sets in a scheme that will opens tomorrow, the company says.

A new TV ad featuring rock star Alice Cooper will urge UK consumers to update their TVs in a digital switchover.

According to experts, consumers could save more money by opting for a set-top box instead of a pricey TV. They say there are some great Sony TVs available so consumers that are looking for a new Sony Best Buy TV set could get to save lot of money on their purchase.

They say that many of the Sony 'best buys' are on the pricey side and most TVs can be upgraded to digital, however old, with the addition of a set-top box. They cite the Best Buy Tvonics MDR-250 which costs as little as £40 and will work like a charm even with older TVs.

According to Matt Coombe of Sony UK, the campaign itself offers consumers the advantages of swapping old for new rather than simply junking the old sets thus encouraging old televisions to be responsibly disposed of.

Another important element of the campaign, he says, is the reassurance for Sony customers that the company would help them through the digital makeover especially in the difficult economic times where peace of mind is highly desired.