Tata Docomo launches pay-per-site for users

Tata Docomo has extended its brand promise of 'pay for what you use' to the online realm by announcing the pay per site internet browsing model for customers.

N V Subbarao, regional head, South East, Tata Docomo said, ''With pay per site, users only need to pay for what they use and hence fairness continues to be an important differentiator for the brand.''

Mobile users who only browse two or three sites regularly need not pay monthly rentals or take packages for internet browsing as per the pay-per-site plan.

Users interested in single websites need to pay Rs10 per site bundled with 200 MB free data usage valid for 30 days, post which customers will be charged at 1p / kb. For those with multiple site browsing needs can opt for a combo pack at Rs25 per month bundled with 500 MB free data usage post which the customers will be charged 1p/kb.

Customers will be given options within various categories including social networking sites (Facebook, Twitter, LinkedIn, Orkut), mail (Gmail, Yahoo, Rediff) and chat (GTalk, Yahoo Messenger, Nimbuzz).

''Pay per site is a potent market disruptor, that aims at enabling an innovative service in the data market; offering customers the power to decide on what they surf the most and purchase 'packs' suited and tailored to that specific needs.

''Tapping into the huge potential that is today offered by social networking and emailing / instant messaging, pay per site aims to offer customers the choice to 'do' what they like and pay for it alone,'' said Rishi Mohan Malhotra, head-VAS, Tata Docomo.

''Our product innovation is based on the same concept as metered services like pay per click, pay per ad word, and now pay per site gives complete flexibility to customers to pick their most favoured sites at a very economical pricing structure,'' added Malhotra.