Tata Motors launches compact hatchback Tiago

Tata Motors today launched its much awaited compact hatchback Tiago, at an introductory price of Rs3.2 lakh for the base version, with the high-end version costing Rs5.54 lakh ex-showroom New Delhi.

At that price the Tiago is Rs80,000 cheaper than rival Maruti Suzuki Celerio, about Rs50,000 cheaper than Hyundai i10 and Rs1.2 lakh cheaper than Grand i10.

Tiago, the first all new car from Tata Motors since Nano, comes with a confident, agile stance and bold, sculpted body with sharp lines, with signature hexagon grill and new multi-faceted Tata emblem as well as inviting interiors class-defining driving dynamics with new Revotron 1.2L petrol engine and debut of the first Revotorq engine, 1.05L diesel engine, for better on-road performance.

ARAI fuel efficiency certification under test conditions for Revotron (1.2 litre) is 23.84 km a litre while for the Revotorq 1.05 litre, it is 27.28 km per litre.

Available in 5 dynamic variants - XB, XE, XM, XT & XZ - with optional variants in XE, XM and XT and six colour options, including striker blue, berry red, sunburst orange, espresso brown, pearlescent white and platinum silver, Tiago also boasts of an intelligent next-gen ConnectNext Infotainment system, exclusively developed by HARMAN

The Tiago will be available for sale, across the country in over 597 Tata Motors sales outlets, from today.

Speaking at the launch Guenter Butschek, chief executive and managing director of Tata Motors, said, "The Tiago reflects our passion and commitment to bring exciting, technology driven cars into the market. Class leading features, advanced driving dynamics, outstanding fuel efficiency, offers a great value for a contemporary, young car."

Mayank Pareek, president, Passenger Vehicles Business Unit, Tata Motors, said, "The Tiago is the first car to be launched under our `Made Of Great' campaign and the first to embody our new IMAPCT design language. This globally benchmarked car represents the next big leap in our transformation journey. We are confident that Tiago's strong and distinct character will make it stand out in this highly popular but immensely competitive segment."

With inputs from the Pune, UK and Italy design studios, the Tiago appealing exterior design has a dynamic silhouette to emphasize the compact look and sharp design.