Tata Motors launches smarter, cost-efficient small pick-up Tata Ace Mega

Tata Motors today announced the launch of a new smart pick-up Tata ACE Mega, an innovative cargo transport solution in the small commercial vehicle (SCV) segment.

The ACE Mega, with superior performance, enhanced looks, strong cabin with rated payload of 1 tonne, will offer improved fuel efficiency at a lower cost, the company said in a release.

Launched at a price of Rs4.31 Lakhs, ex-showroom, Thane (near Mumbai), Tata ACE Mega will ensure maximum revenues for the transport operator by ensuring more trips, more load carrying capability in low turnaround time and meeting requirements of both, intra and intercity transportation and can be easily driven on any kind of terrain, according to the release.

Tata ACE Mega will be available for sale initially, in seven states Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Orissa, West Bengal and Tamil Nadu, and will expand to other states in a phased manner, the company said.

"With the introduction of the ACE Mega, we are confident that it will become a key business partner for millions of entrepreneurs and market load operators across the country. Like other members of the Tata ACE family, it will strongly contribute to an entrepreneur's bottom line of business operations and progressively increase the top line with segment-leading uptime," said Ravi Pisharody, executive director, commercial vehicle business unit, Tata Motors Ltd.

The Tata ACE Mega will deliver best-in-class combination of power, speed, and fuel efficiency. It comes equipped with the technically advanced 4th generation 2 cylinder 800 cc DiCOR engine, which delivers a power of 40 HP.

Best-in-class speed of 90 KMPH ensures more trips due to the low turnaround time. In an economic environment where the cost of fuel is the biggest expense in business, the Tata ACE Mega, will offer the Indian customer, best-in-class fuel efficiency of 18.5 kmpl.

The light weight aluminium engine and the smartly calibrated 5-speed gearbox facilitate a smooth drive and enhance fuel efficiency. Large brakes ensures best-in-class brake efficiency and longer life of the vehicle. 

The strong and rugged front and rear leaf-spring suspensions and axles make the Tata ACE Mega the perfect vehicle for varied load and road conditions, it added.