Tech Mahindra to provide IPTV integration services for Microsoft

Mumbai: India's sixth largest software exporter and, Tech Mahindra, has entered into a strategic global alliance with Microsoft Corp to address its system integration (SI) requirements for deployments of Microsoft Mediaroom internet protocol television (IPTV) and multimedia software platform. , The Mediaroom enables broadband service providers to deliver new connected TV and entertainment experiences to consumers, is already being deployed or is undergoing trials by over 20 service providers worldwide.

Tech Mahindra will provide deployment and integration services for new and existing Microsoft Mediaroom broadband service provider customers to deploy IPTV services, which are expected to gain momentum in the coming years. It said that this would  strengthen its position in interactive digital television and its IPTV SI capabilities and give both companies an opportunity to expand into new markets.

C P Gurnani, president, Tech Mahindra, said, ''Tech Mahindra through its sustained investments in R&D, has developed strong IPTV capabilities across several areas that include: system integration capabilities, product engineering, infrastructure deployment and specific BSS / OSS capabilities."

He also said that Tech Mahindra was engaged with a number of incumbent and emerging service providers in the IPTV domain and Triple Play around the world.

''We are committed to teaming with best-in-class technology partners to deliver the best connected TV services using Microsoft Mediaroom," said Joe Seidel, director of global partner ecosystems for Microsoft Mediaroom. "Tech Mahindra was a natural choice for us given its experience in digital video solutions and services. Adoption of our platform continues to accelerate, and we are excited the company is joining our ecosystem at this crucial inflection point.''