Tommy Hilfiger watches to be launched in India

Mumbai: GVM International Limited, a licensee of Tommy Hilfiger Licensing Inc., a wholly-owned subsidiary of Tommy Hilfiger Corporation , and a member of the Murjani Group, announced on Monday that it has entered into an exclusive sub-licensing agreement with Titan Industries Limited, for the marketing and distribution of Tommy Hilfiger watches in India.

The water-resistant watches are crafted with care, and finished with the unexpected, signature details that are unique to the Tommy Hilfiger brand. These fashionable watches are cool, classic, spirited, fresh and fun.

"We are delighted to be associated with Tommy Hilfiger, one of the largest and the most recognised lifestyle brands in the world," said Mr Bijou Kurien, Chief Operating Officer, Titan Industries Limited. "Tommy Hilfiger will not only complement our portfolio in the premium segment, but will also strengthen our position in the fast growing designer watch market in India. This partnership is yet another testament of Titan's achievements in the Indian watch industry."

"We could not have hoped for a better partner for Tommy Hilfiger watches in India, than Titan. They are by far the dominant player in the Indian watch market, with a reputation for unmatched professionalism and marketing dominance," said Mr. Vijay Murjani, Managing Director of the Murjani Group.

The Tommy Hilfiger watch collection, to be priced between Rs 3,500 and Rs8,000, will be available across India at Tommy Hilfiger flagship stores, Titan showrooms and department stores, as well as at select 'Time Zone' and other premium multi-brand watch outlets, in early 2004.