TVS To Launch New Entry Level Bike

By Our Corporate Bureau | 03 Sep 2004

New Delhi: TVS Motor Co Ltd will launch a new entry level 100 cc motorcycle in October and expects to sell 40,000 units of the bike every month from April, its chairman said on Thursday.

"We are aiming at an over 30 per cent share of the entry-level motorcycle segment with the TVS Star," Venu Srinivasan told reporters at an industry seminar. He said TVS expected to sell more than 800,000 motorcycles in the year to March 2005 and total vehicle sales were likely to be 1.4 million units.

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