Ugam Solutions to provide market research solutions to US-based Harris Interactive

Mumbai: Ugam Solutions, a leading third-party provider of data analytics BPO services focusing on the niche area of research and analytics, has signed a strategic outsourcing deal with Harris Interactive Inc, a global market research and consulting firm, to provide BPO services to the latter's US and UK operations.

With this agreement, Ugam Solutions will further extend its expertise of data analytics to the US market, and cement its position as India's leading provider of BPO services to the market research industry.

Harris Interactive, by outsourcing its work, will now be able to concentrate on its core activities of providing value added research based consulting services and augment resources required to support its aggressive growth plans.

Speaking on the occasion, Raj Nair, chairman, Ugam Solutions, said, "This tie up endorses our expertise in data analytics, and further cements our position as India's leading third party provider of BPO services to the market research industry."

James Fredrickson, senior vice president — research operations, Harris Interactive Inc, said, "We have been working with Ugam for the past 1.5 years and their high quality services have exceeded our expectations. With this tie up, the scope of our relationship increases manifold; Ugam now becomes a very important element of our growth strategy, and we look forward to their continued support."