UK''s Ultra Motor - Hero Cycles to sell electric bikes through Reliance retail outlets

Ahmedabad: UK-based Ultra Motor Company has announced the signing a distribution agreement with Reliance Retail to market its electric battery-powered two-wheelers, which were launched recently in association with Indian partner Hero Cycles Ltd.

Reliance Retail is exclusively manage the sales of ''Ultra Powered'' light electric vehicles (LEVs).

Distributing its offering through Reliance Retail will allow Ultra Motor to go beyond traditional dealer outlets, foraying into organised retail. The collaboration with Hero Cycles will assist the company to provide after-sales service and marketing.

Ultra Motor''s product range comprises seven models of LEVs, which includes electric bicycles and scooters co-branded as "Hero Electric" and driven by "Ultra Powered" technology.

E-bikes are priced between Rs14,300 and Rs19,500, while e-scooters range from Rs22,500 to Rs28,000.

The company claims that the LEVs run at a tenth of the running cost of a conventional petrol vehicle, and have maintenance costs 30 per cent lower than a conventional motorcycle. Depending on the model, an Ultra Powered LEV can travel between 45 km and 70 km on a single charge.