Van Heusen Woman wins prestigious "Most Admired Womenswear Brand of the Year"
06 Feb 2008
Mumbai: Van Heusen Woman, India's leading fashion brand that introduced classic formals with a brand promise of 'everyday couture', has received the prestigious "Most Admired Womanswear Brand of the Year" Award at the renowned Lycra Images Fashion Awards 2008.
According to Shital Mehta, chief operating officer of Van Heusen, "For a brand which is just in the second year of its launch, it's a great honour to receive this award. It reflects great confidence and trust on Van Heusen Woman by our consumers."
The Lycra Images Fashion Awards 2008 (LIFA) is an important platform that recognises and honours achievements of fashion and lifestyle brands, retailers and professionals in the fashion and apparel industry. LIFA collaborated with IRIS as the Knowledge Partner for the study of the Awards. AT Kearney was appointed for Process Approvals for selection of top performers. The jury comprised of distinguished professionals in the industry including Dr Darlie O Koshy, Executive Director, National Institute of Design, Aloke Shanker, Managing Director, Synovate and N V Sivakumar from Price Water House Coopers
The LIFA 2008 study received responses from over 7000 fashion conscious, brand aware consumers and recommended by over 500 professionals in the industry.
Van Heusen Woman is all about offering accessible, classy and complete wardrobe solutions. Launched in September 2006 with 10 outlets, Van Heusen Woman was the first brand in India to introduce colour blocked merchandise across seven product categories and three categories of accessories.
In a short span of a year, the numbers shot upto 55 retail outlets, with the expansion also witnessing the introduction of 11 apparel categories and 6 categories of accessories.
Van Heusen Woman reported revenues in the first season of Rs5.58 crore, a sharp leap ahead of the budgeted Rs2.04 crore. This figure grew four fold to Rs23 crore.
The brand plans to expand to 100 outlets and 15 flagship stores by end of 2008. With the introduction of 'Essentials' and 'Evening' sub-categories to focus and strengthen the occasion-related merchandise, Van Heusen Woman is leading the way in women's wear today.