Videocon unveils range of mobile handsets in Maharashtra

Leading consumer goods manufacturer Videocon Group today unveiled a new range of handsets for sale in Maharashtra. These ''new age'' phones are ''stylish, contemporary, user-friendly and loaded with smart features'', according to the company.

The new range of hassle-free and reliable mobiles are also feature-rich, including basic colour models, phones with FM radio, single or dual SIM, MP3 music, camera, multimedia and the latest touch phones and touch windows phones.

Releasing the phones at a function in Mumbai, group chairman and managing director V N Dhoot said, "Videocon is very excited to launch its mobile phones and intends to be amongst the top three in this space in a year's time by taking leadership on quality, range, pipeline, technology and value. Mobile phones are today an integral part of the lives of more than half a billion Indians and growing. Our fit in this very existing business is natural."

Rahul Goel, chief operating officer, Videocon mobile phones division, added, ''We are upbeat about the customer response for our mobile-phone launch, particularly in Maharashtra. We are targeting sizeable sales of handsets in terms of volume and value by establishing a solid relationship with channel partners and operators. Our objective is to emerge as a leading brand of mobile phones with the help of highly-skilled manpower along with a widespread sales and marketing network as well as excellent after-sales service."

Videocon's new logo, the fluid ''V'', coupled with a new slogan– 'experience change' - is a fresh new identity for a group that has been named among India's top brands. It reflects Videocon's renewed focus on moving quickly from static to energetic. The brand campaign for Videocon Mobile Phones says, ''V is the New Me''.

This branding thought was arrived after an extensive study of Indian youth and their behaviour patterns. The study showed that consumer buying behaviour has evolved over the years. Earlier, clothing and fast food brands were 'badges'. Now, technology occupies a much larger mind space.

The company also plans to expand across the country by appointing an extensive network of dealers and distributors, with an emphasis on reach and penetration. Videocon will depend on its wide range of products and accessories, coupled with an extensive dealer and distributor network and a reputed service partner with a nation-wide presence, to emerge as a leading player in the Indian mobile phone market.