Vidya Balan new brand ambassador for Toshiba
16 Apr 2008
Mumbai: Toshiba Corporation's 100 per cent subsidiary Toshiba India has got itself a new brand ambassador, Bollywood actress Vidya Balan.
Toshiba has recently launched a range of products across key product lines including notebook computers, LCD televisions, refrigerators and washing machines, which deliver new levels of value to Indian consumers, and which the company hopes would further strengthen Toshiba's presence in the Indian market.
Toshiba is targeting revenues of $1 billion in India by 2015.
Yuzo Kato, managing director, Toshiba India, said, ''With the launch of this new range of advanced technology products, we want to demonstrate to Indian consumers our long-term commitment to bring in the very latest products and technologies. We believe this step will give us a stronger, bolder presence in the Indian market, which is witnessing immense changes in lifestyles of Indian consumers.''
Talking about taking on Vidya Balan as the company's brand ambassador, Kato said, ''We are particularly delighted to have Vidya Balan as the face of the Toshiba brand in India. We are extremely aware of the goodwill and regard she enjoys throughout the country across generations and regions. I have no doubt that Vidya's charisma and magic would add to the appeal of our products and services in India.''