Vodafone inroduces own-brand content channel

Vodafone yesterday introduced its new own brand content channel, using Google's Android Market.

The first such channel in Europe, it offers customers a regularly updated selection of Vodafone services as well as the best news, sport, information and gaming apps, all sourced from Vodafone's global and local partnerships, often on an exclusive, free or discounted basis.

Lee Epting, Vodafone Group's content services director, said, that along with Google, Vodafone had made it simple for customers to get to essential apps of their choice

"More than 75 million Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience,'' Epting said.