Vodafone launches fresh offer: unlimited internet at Rs6 per hour

The price wars in the Indian telecoms market triggered by the entry of Reliance Jio continue, with Vodafone India launching a recharge pack for prepaid users that will allow them to access to the internet without any cap on data during nights, at an effective cost of less than Rs6 per hour.

Reliance Jio touched the112.5 million-customer mark in April. Its services cost about Rs10 per day for 1GB of 4G data.

With the new Vodafone SuperNight Rs29 recharge pack, customers can get unlimited 3G/4G internet access (depending upon the circle and device) between 1 am and 6 am with a recharge of Rs29, which roughly works out to less than Rs6 per hour. Vodafone says the price of the pack may vary from circle to circle.

The Vodafone 29 recharge pack can be purchased anytime during the day, but will kick in at 1am only. The new SuperNight pack is available to purchase from digital channels, offline outlets, and via the *444*4# USSD code. The company says, ''Customers can make every night a SuperNight with unlimited repeat purchase of the Vodafone SuperNight and enjoy data at just Rs 6*/hour.''

Commenting on the launch of the Vodafone Rs29 recharge pack Sandeep Kataria, chief commercial Officer, Vodafone India, said, ''These SuperNight packs will enable them to download as much data as they want for five hours at a fixed, nominal price. It will help our customers to enjoy the SuperNet experience in a worry-free manner, while remaining confidently connected on our best network ever.''

Vodafone has announced the impending merger of its India operations with Idea Cellular, which would create the biggest telecom operator in India. This would enable the two companies to take on Reliance Jio better as the telecom upstart continues to disrupt the sector.

Earlier this month, Vodafone released a Rs786 plan in select circles with bundled data and calling. As part of 'Vodafone Ramzan 786 Plan' postpaid users in Assam and North-East circle will get unlimited voice calling, unlimited national roaming, and 25GB data at Rs786. On the other hand, prepaid subscribers from Rajasthan will get full talk time and ISD calling to the UAE, Kuwait, Bahrain, Qatar, and Saudi Arabia at Rs0.14 per second also at Rs786, as part of its 'Vodafone Holy Ramzan Pack'.