With cheese on top? Google’s Pichai to give burger emoji top priority

30 Oct 2017

Should the cheese in a cheeseburger emoji be at the bottom of the burger or the top? Many of us might find the debate insignificant or even frivolous, but Google chief executive Sundar Pichai is dropping everything else to focus on the issue today.

"Will drop everything else we are doing and address on Monday :) if folks can agree on the correct way to do this!" Pichai tweeted on Sunday.

The debate started on last Saturday when Thomas Baekdal, the founder of Baekdal Media, started a discussion on Twitter about the placement of cheese in the burger emoji and how Apple, Facebook and most others put the cheese on the top while Google puts it at the bottom.

"We need to have a discussion about how Google's burger emoji is placing the cheese underneath the burger, while Apple puts it on top," author Thomas Baekdal said in a tweet with pictures of Google's and Apple's burger emojis.

The discussion gathered a lot of attention on Twitter and many other social media platforms, with Pichai receiving around 10,000 retweets by twitter users.

Among all the different cheeseburger emoji variants offered by various tech companies, Google's is the only version to place the cheese below the meat, according to images of cheeseburger emojis from Apple, Google, Samsung, Facebook and others, as seen on Emojipedia. It's generally accepted that cheeseburger cheese should be placed directly on the meat patty for optimal melting.

Some users also pointed out flaws in the cheeseburgers from other companies, like Apple's and Samsung's lettuce placement, as well as the amount of sesame seeds on Facebook's buns.

Emojis have become an important part of a conversation, and OS providers keep on updating them. While it is unclear if Google will change its cheeseburger emoji, it appears Pichai is at least taking the issue to heart.