Zee Interactive appoints Palasa as creative partner

Zee School and Kidzee, the education-based subsidiary from the education arm of Zee Network, Zee Interactive Learning Systems (ZILS), has appointed Palasa Creative House as its creative partner. Palasa Creative House is a Mumbai-based agency with clients like Medispa, Star Pravah, Circle, Sykz gym amongst others. The agency was setup in 2004 by Sandeep Bomble.

The incumbent on the businesses was Ignitee India and the account size is pegged in the region of Rs 10-12 crore.

Sandeep Bomble, founder and creative director, Palasa Creative House worked on the brief to understand the anxiety of parents choosing a pre-school. The communication will be based on two parameters -- Kidzee and Zee School.

Palasa will have a 360 degree approach that will include both the above the line (ATL) and below the line (BTL) media vehicles. At the same time, the agency will also focus on the digital component, and support the media plan with viral and other online activities.