NIIE edges out IIM-A to bag HUL - CNBC-TV18 marketing award

The National Institute of Industrial Engineering (NIIE), Mumbai, won the 'Lessons in Marketing Excellence' (LIME) award conducted by Hindustan Unilever and CNBC-TV18  held in Mumbai today, edging out the Indian Institute of Management, Ahmedabad (IIM-A).

LIME was organised with the objective of providing the nation's finest management students with a unique platform to try their hands at 'real' and 'live' marketing problems faced by organisations spanning across different sectors in India.

A  group of 12 premier B-Schools across the country attended the meet.

After putting their knowledge and skills on various industry related scenarios, the two finalist teams were given a challenge by the Unique Identification Authority of India, of making India's unique Identity project a social moment.

The winners were selected by a panel consisting of Gopal Vittal, executive director-HPC, Hindustan Unilever Ltd; Shrijeet Mishra, executive director, Foods, Hindustan Unilever Ltd., Rama Bijapurkar, an author and a thought leader on market strategy and consumer issues in India, R Balki, director of Paa and Cheeni Kum fame, and Sanjay Pugalia, editor, CNBC-AWAAZ.

Speaking at the occasion Anuradha Sengupta, features editor, CNBC-TV18 said, ''the series witnessed the participation of organisations from thirteen industry sectors, ranging from infrastructure, telecom, healthcare, not-for-profit sector and fast moving consumer goods and culminated with Unique Identity Project, making it one of the biggest B-school related initiatives in India.''

The presentations were followed by a high level panel discussion consisting of Nandan Nilekani, chairman, UIDAI, Nitin Paranjpe, CEO, Hindustan Unilever, Kishore Biyani, founder & CEO, Future Group, and Martin Pieters, CEO, Vodafone.