31% through word of mouth
08 Aug 2006
Why do you shop on a particular website?
- 62%
of Online shoppers shop on a particular site for its
good reputation,
- 51%
as they perceive it as safe
- 46%
as it is a "known brand"
- 44%
for its better payment options
- 42%
for its better delivery options
- 39%
for its Variety
- 36%
for its assurance of quality of products
- 35%
for its prompt customer service, and
- 18% because of word of mouth endorsement
Important Features whilst shopping online:
- 62%
of online shoppers believe that ''close up product images''
is an important feature whilst shopping online,
- 52%
believe that ''consumer reviews'' are important,
- 51%
believe that ''a search function'' is important
- 48%
of online shoppers believe that ''product reviews'' are
important,
- 30%
believe that ''Catalog Quick Order'' is an important feature
whilst shopping online and
- 23% of online shoppers believe that ''toll free number'' is an important feature whilst shopping online.
Comparison
of products and services across websites:
- 31%
of the online shoppers Compare Products and Services
''all the time'' across different websites
- 25%
of the online shoppers Compare Products and Services
''occasionally''
- 31%
of the online shoppers Compare Products and Services
''as per product/service'' and
- 13% of the online shoppers just buy from a specific website
Do you recommend products and services?
- 93% of the online shoppers would recommend online shopping
Do you recommend online shopping products & services – by frequency?
- 20%
of the online shoppers Recommend Products and Services
''very frequently'',
- 46%
recommend ''Frequently'',
- 26%
recommend ''Neither frequently nor infrequently'' and
- 5% ''Infrequently''
Recommendations – by category
- 54%
online shoppers recommend electronic gadgets
- 45%
online shoppers recommend consumer electronics
- 40%
online shoppers recommend books
- 37%
online shoppers recommend apparel
- 37%
online shoppers recommend railway tickets
- 33%
online shoppers recommended airline tickets
- 33%
online shoppers recommend apparel accessories
- 28%
online shoppers recommend Gifts
- 25%
recommend Music
- 25%
online shoppers recommend home appliances
- 22%
online shoppers recommend movies
- 18%
online shoppers recommend hotel booking
- 17%
online shoppers recommend movie tickets
- 16%
online shoppers recommend magazines
- 15%
online shoppers recommend beauty products
- 15%
online shoppers recommend jewellery
- 15%
online shoppers recommend health and fitness products
- 15%
online shoppers recommend home tools and products
- 12%
online shoppers recommend apparel gift certificates
- 9%
online shoppers recommend toys and
- 7%
online shoppers recommend sporting goods