Alok Aggarwal becomes COO India, Cheil Worldwide and Krishan Kant to head BTL

Samsung Group agency of record Cheil Worlwide has appointed Alok Aggarwal, executive vice president of Bates, as COO, India.

Agrawal will be responsible for managing the entire operations of the agency including advertising, BTL, media, OOH and planning  and plans to expand the agency infrastructure beyond Delhi to set up representation across Mumbai, Bangalore and Kolkata.

The agency has also hired Krishan Kant, Solutions Digitas' business director for FMCG, to head all its Indian BTL initiatives.

Kant was previously with UCP, a specialist DM agency, where he managed the Airtel account. He has also worked with Draft, Wunderman and TBWA.

Cheil  acts as the worldwide agency-of-record for Samsung affiliates like Samsung Electronics, Samsung SDI, Samsung Fire and Samsung Life.

In recent years, Cheil has acquired a growing number of non-Samsung clients, including Korea Telecom, KTF, S-Oil, CJ Corporation, GM Daewoo and Ssangyong Motor Company and Hankook.