Alok Ghosh launches ‘The Touch - Design Factory’
15 Oct 2009
Alok Kumar Ghosh, who had quit Bates141 Chennai as senior creative director in August 2009 has set up his own designing division called 'The Touch - Design Factory'.
The division will specialise in design and provide that extra 'touch'. The Touch will be involved in designing packaging, corporate identity, brochures, point of purchase, etc. and has commenced operations from September 7, 2009.
Ghosh has teamed up with K Mony, former senior art director at Bates141 Chennai to set up the division. Mony has 20 years' experience in the advertising and marketing.
The Touch's first account is an international group, which is outsourcing its designing and packaging from them.
Ghosh began his career 25 years ago as a packaging designer in A&R Packaging Systems Ltd in Hyderabad.
With an advertising career spanning 22 years, he has worked with agencies such as Mudra (Ahmedabad), Rediffusion Y&R (Kolkata/ Mumbai/ Delhi), McCann Erickson (Delhi), JWT (Chennai), Fifth Estate (Chennai), RK Swamy BBDO, Fountainhead (Chennai), Goldware (Chennai), Maitri (Chennai/ Kochi), TBWA\ (Chennai), and Bates141 (Chennai).