Chandrashekhar L joins BBH India
09 Jul 2009
Chandrashekhar L from Walt Disney will head a new specialist function, engagement planning, that BBH India has introduced among its client offerings.
He has been designated brand partner, engagement planning.
The agency's London, New York and Singapore offices already have this function in place.
The agency plans to hire four to five more people by the end of the year.
Chandrashekhar has completed his post-graduation from MICA in 2004 and started his career with TAM, where he worked with the broadcast strategy and consulting wing, S-Group.
He headed key accounts such as Viacom, Sony Networks, NDTV, Sahara, ETV and Disney, for around three years.
His last assignment was with Walt Disney Television, where he spent over two years and was responsible for on-air and off-air marketing for two network channels -- Hungama TV and Jetix, and digital marketing for the network. He also had a short stint with ITC Foods in the media planning and buying division.