Dentsu Marcom appoints Titus Upputuru as executive creative director
12 Apr 2011
Titus Upputuru has joined Dentsu Marcom as executive creative director. Upputuru will be based in Delhi and report to Hiroshi Omata, chief operating officer, Dentsu Marcom.
He joins from Saatchi & Saatchi where he was the executive creative director, working on brands such as Harley Davidson and Ranbaxy.
In his new role, he will lead the agency's creative work on Honda (cars and bikes), Sharp, and other new businesses.
This is Upputuru's second stint with Dentsu, he had earlier worked with the agency as creative head after joining it in 2009 from Ogilvy.
''Given the depth and width of his brand-building experience, we see him as an indispensable component in our gameplan of bringing 'The Dentsu Way' to India,'' said Omata.
Upputuru has 15 years of experience in the industry. He started his career with Madhyam DMB&B (now Publicis India) in the copy department. Thereafter he worked for agencies like Trikaya Grey (now Grey Worldwide), TBWA India (then TBWA/Anthem), Delhi based Ushak Kaal and Ogilvy & Mather India.
His brand expertise includes campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF and Dabur among others.
''I like Dentsu's sincerity, passion and humility. The headquarters in Tokyo created quite an impression on my mind when I visited it in my earlier stint,'' said Upputuru. He added that he had enjoyed working on the Honda account during his earlier stint with Dentsu.