Dominic Rowell appointed as global marketing director for Lonely Planet
23 Sep 2008
Dominic Rowell has been appointed as global marketing director for Lonely Planet.
Rowell will be based in Melbourne at the company's head office. He will take the lead in coordinating the marketing activities of Lonely Planet around the world and developing a global brand strategy, with the aim of enhancing the company's growth worldwide.
Prior to joining Lonely Planet Rowell was at Sainsbury's heading the Nectar loyalty scheme and advertising, including the Jamie Oliver campaign. He has also worked at Spillers, PepsiCo, Carphone Warehouse and McDonalds.
Lonely Planet Publications is one of the largest travel guidebook publishers in the world. It was the first popular series of travel books aimed at backpackers and other low-cost travelers. As of 2008, it published about 500 titles in 8 languages.