ESPN Software India appoints Aloke Malik as MD, South Asia
23 Nov 2010
ESPN Star Sports has announced the appointment of Aloke Malik as managing director of its India operations, ESPN Software India (ESI).
In his new role, Malik will head the management of ESI, which oversees the distribution, sales and marketing of its multi-media brands, including ESPN, Star Sports, Star Cricket, espnstar.com, mobile ESPN and event management group for the South Asia region, covering India, Bangladesh, Sri Lanka, Nepal, Pakistan and Maldives.
He will be based in ESI's Gurgaon headquarters and will report to Manu Sawhney, managing director, ESPN Star Sports Asia.
Malik joins ESI from Idea Cellular, where he was COO of the company's east operations.
He has worked with leading local and multi-national companies such as ITC Ltd, Pepsi, Reliance Retail, Madura Garments and Idea Cellular across India over a career spanning 23 years.
An IIM Kolkata alumnus, Malik has worked in diverse international markets such as Russia and Bangladesh.