Ex-Yamaha man Tomotaka Ishikawa now aboard Bajaj Auto

New Delhi: Two wheeler manufacturer Bajaj Auto has announced the appointment of Tomotaka Ishikawa as an adviser, on a full time basis, starting 1 April, 2008.

In a statement, the company said that given Bajaj Auto's strategy to be distinctly ahead, by developing itself as a life-style brand across global markets, Ishikawa's long, varied, and proven experience in the global auto industry would be most valuable to the company.

Ishikawa was earlier Yamaha Motor India's managing director, before re-locating to Japan toward the end of last year. Known as a turnaround specialist in the two-wheeler industry, he was instrumental in reviving Yamaha's Thailand operations.