Future Brands appoints Alpana Parida, president, DMA

Alpana Parida to  president DMA

Prior to this appointment, Parida was head, marketing and merchandising, Tanishq, the jewellery division of Titan Industries.

DMA focuses on brand solutions that encompass packaging and other forms of retail communications leading to success at the purchase moment. It has clients such as Dabur, HUL, Air India, Unilever, Godrej, Marico, ITC, Amul, GlaxoSmithKline, Diageo, and United Breweries in its roster.

Parida has a management degree from IIM Ahmedabad, and has worked for more than 20 years and has an extensive experience in retail and marketing communications in the US and in India.

She has been associated with agencies and brands such as Rediffusion and Titan, respectively.