Hemanth Shah appointed president, OOH at Lintas Media Group
14 Jul 2010
Lintas Media Group has roped in Hemanth Shah as president, OOH initiatives.
Shah will be responsible for the agency's expansion in outdoor spaces including retail, events, transport, sports and others.
He will work closely with outdoor advertising agency Aaren Initiative, part of Lintas group, and media services provider Karishma Initiative, the wholly-owned subsidiary of Lintas India.
Shah will report to Lynn de Souza, Chairman and CEO, Lintas Media Group.
Prior to joining Lintas, Shah was the revenue head, OOH at Times Group. He has 15 years of experience in the OOH space and has worked with Tata Press, Mudra Group, Future Group and others.