LG Ad India strengthens team with senior level appointments

LG Ad India has announced two senior level appointments. Samir Datar joins in as general manager, client servicing while Rajat Mukherjee has been appointed the creative director. 

''India is an important market for LG Ad, and we are fully committed to LG Electronics. We shall expand more in 2011, as the business demands and add more people and divisions soon,'' said June Kim, managing director, LG Ad India.

Datar has worked on communication business across diverse product categories ranging from tractors to telecom infrastructure. He has worked with agencies like JWT, Cheil Communication and others. At JWT, Datar managed the entire Maggi portfolio for foods major Nestle.

He was the brand custodian for Samsung and was actively involved in strategy planning and also responsible for Samsung's association with cricket at Cheil. With dual responsibility of client management and strategy planning, Datar also handled Hyundai for a year at the agency.

After Cheil, Datar worked with Bilcare Research (pharmaceutical packaging) and Acme Tele Power (telecom infrastructure) as head of marketing communication. 

Mukherjee started his career with Leo Burnett on the Coke account. Thereafter, he worked with agencies like JWT, Mudra and Dentsu, before moving to Hakuhodo Percept as a creative group head in 2005 working primarily on Maruti Suzuki and Sony accounts.

He then moved to RK Swamy BBDO as a creative director in 2009 for a short stint before moving back to Hakuhodo Percept as creative director.